Crubom vs Honey Mama’s: Which Raw Honey Chocolate Is Better?

Crubom vs Honey Mama’s

A Real Comparison of Raw Honey Chocolate, Ingredients, Ethics, and Packaging

If you are reading this, there is a good chance you already care about what goes into your food.

You probably:

  • Read ingredient labels

  • Avoid a few things that make you feel bad

  • Want dessert to feel like a treat, not a regret

Honey Mama’s and Crubom both exist for people like you. They both use honey. They both avoid refined sugar. They both sit in the “better for you chocolate” world.

But they are not the same product. And they are not built on the same values.

Two things can be true. Honey Mama’s helped open the door for cleaner chocolate. Crubom is walking further through it.

This guide breaks down the real differences so you can decide which one fits your life, your body, and your values.

What Honey Mama’s is

Honey Mama’s makes honey-sweetened chocolate bars that feel more like dessert squares than traditional chocolate bars.

They are known for:

  • Fun flavors

  • Soft, fudge-like texture

  • Refrigerated chocolate

  • Bright, playful packaging

They were one of the first brands to say, “What if chocolate didn’t need refined sugar?”

That mattered.

What Crubom is

Crubom is raw honey chocolate.

It is made for people who want:

  • Fewer ingredients

  • Less processing

  • More transparency

  • Chocolate that feels like food

Crubom uses:

  • Raw cacao

  • Raw honey

  • No refined sugar

  • No stabilizers

  • Ethical, fair trade sourcing

It is not designed to look like a candy bar. It is designed to feel good in your body.

The biggest difference: how the cacao is treated

This is the part most people never hear about.

Chocolate can be made from the same cacao bean and still be very different depending on how it is processed.

Honey Mama’s cacao

Honey Mama’s uses cacao that is heated and processed. It is not raw. That allows:

  • A more stable product

  • A smoother, more predictable texture

  • Longer shelf life

It also removes some of the naturally occurring enzymes in cacao.

Again, not evil. Just a choice.

Crubom’s cacao

Crubom uses raw cacao.

That means:

  • Lower heat

  • Less processing

  • More of the cacao’s natural compounds preserved

This is why Crubom tastes different. It is also why some people feel different after eating it.

Raw cacao is:

  • Gentler on digestion

  • Less likely to spike blood sugar

  • Richer in antioxidants

For people who are sensitive, this matters more than flavor.

Sweetener: honey is not just honey

Both brands use honey. But not all honey is the same.

Honey Mama’s

Honey Mama’s uses honey, but the chocolate is still designed like a dessert. It is:

  • Sweeter

  • Richer

  • More candy-like

It is meant to replace a brownie, not a daily chocolate ritual.

Crubom

Crubom uses raw honey in a way that supports the cacao instead of overpowering it.

That means:

  • Lower sugar load

  • More subtle sweetness

  • Less crash afterward

It is chocolate you can eat in the afternoon without needing a nap.

Fair trade and ethical sourcing

This is where the two brands really separate.

Honey Mama’s does not use fair trade cacao.

Crubom does.

That means:

  • Farmers are paid fairly

  • Labor conditions are better

  • Supply chains are more transparent

Chocolate is one of the most exploited industries in the world. You can make a great product and still harm people in the process.

Crubom chooses not to.

This is one of the reasons Crubom costs more. And it is a cost the brand is willing to carry.

Packaging is not just aesthetics

Honey Mama’s packaging is:

  • Bright

  • Playful

  • Plastic based

  • Meant to stand out in a fridge

Crubom’s packaging is:

  • Minimal

  • Sustainable

  • Clean

  • Designed to feel giftable

This matters because packaging sends a message.

Crubom’s packaging says:
“This is something you can feel good giving someone.”

Not loud. Not gimmicky. Just thoughtful.

Ingredient transparency

Turn over a Honey Mama’s package and you will see more ingredients than you might expect.

They are not bad ingredients. But it is more of a recipe.

Crubom keeps it simple:

  • Raw cacao

  • Raw honey

  • A few supporting ingredients

Nothing you cannot pronounce. Nothing that exists just to make shipping easier.

Texture and experience

Honey Mama’s is:

  • Fudge-like

  • Thick

  • Dessert-y

Crubom is:

  • Soft

  • Creamy

  • More like a truffle

One feels like a candy bar. One feels like food.

Which one is healthier?

That depends on what you mean by healthy.

Honey Mama’s is better than:

  • Hershey’s

  • Snickers

  • Most grocery store chocolate

Crubom is better for:

  • Blood sugar

  • Sensitive digestion

  • People who avoid refined sugar

  • People who care about ethical sourcing

Two things can be true.

Which should you choose?

Choose Honey Mama’s if you want:

  • Dessert chocolate

  • Bold flavors

  • Something indulgent

Choose Crubom if you want:

  • Raw honey chocolate

  • Ethical cacao

  • A treat that feels good after

  • Something you can eat more than once a week

Chocolate should make you feel lighter, not heavier.

Crubom was built for that.

Where to go next

If you are comparing brands, you may also want to read:

That is how you find the one that fits you.